Who I am…

This is me, well no long hair anymore. Born & raised in Masterton till 9 years and migrated to Lower Hutt. Found skateboarding and then photography at College. First job from school was at a photographic processing lab and then at 19 it was off to California to skateboard, competitions and take photos for 4 months. Back to New Zealand and work in photographic retail for a couple of years. Saved enough to head back to California to live, party, skate and take photos. While there I helped build and run a skate store called ‘Gremic South’ owned by my good friend Micheal George RIP. I headed back to New Zealand after a year, straight back to the same retail job and got more into snowboarding. Moved retail work after a job offer and a ‘staff robbery’ in the store (long story). This lead to starting my own business, I opened the Boardroom skate store in 1989. New Zealand’s first combined skate & snowboard store. Married the love of my life Sandra, lived a life with her. Shortly after opening retail I started Boarder Distribution, supplying major action sports labels to the New Zealand’s skate and lifestyle stores. To name a few labels Osiris, eS, VOX, Ipath, DGK, Arcade, Maple, 151, Autobhan, Level, Rad Air, Evol, Forum, Drake. After 20 years building brands in retail/wholesale and some deep sadness in my life; I have left that life style behind. After a little world travel, more focus on my skateboarding community and my love for photography stronger than ever a new life direction. Thank you for checking my website - Craig.